First, we really need to give a shit about what we’re doing. This is so often ignored when talking about productivity in general. Remember back to the days of high school when the nerdy kids would get awesome grades at difficult subjects. They got awesome grades because they enjoyed it. People rock way more at things they enjoy, and enjoyment is much easier and far more effective than discipline. We need to be excited about the problem and feel like all we want to do is work on it right this minute.