Speakers say they work hard to balance speaking with their day jobs but that the personal exposure helps promote their business, too.
“It is an executive sales role,” said seasoned speaker Jeff Taylor, founder of job site Monster.com, who has started a talent management service for DJs.
This year, Mr. Taylor will give more than 20 paid speeches and roughly as many pro bono ones. A few Fridays ago, he shared tips about running a business at Ironwood Pharmaceuticals Inc. in Massachusetts. The next day he spoke about a similar topic at an event hosted by dental-implant maker Straumann Holding AG.
Ironwood employee Linda Musgrave said Mr. Taylor’s talk was well worth the $15,000 they paid him. Paul Patella, a senior marketing manager at Straumann, said Mr. Taylor connected with the nontechie audience by telling them to “go way outside the box.”