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D. Knowledge. I see a lot of pure garbage in the financial media space. I read a LOT of people who give stock tips. I can tell in just a few sentences who has done their research, who is getting paid to lie about a stock, who has never read the history of the game, studied the asset classes they claim they specialize in, studied the customer, studied the companies. I can tell. Because when the pool is shallow you quickly see the shit the little kids left at the bottom.