links for 2011-05-10 Seth's Blog: Marketing to nobody Planet Fitness vs. the lunkheads: Why is a health club trying to alienate people who love to work out? – By Luke O'Neil – Slate Magazine The reason they are doing so well is because the whole idea of opening a gym is to sell memberships to people that DON"T use them! I agree they are genius businessmen, even if their gyms are shit! The Many Benefits of Standing at Your Desk – Patrick J. Skerrett – Your Health at Work – Harvard Business Review The Really Simple Way to Get Work Done | zen habits