Explain the double-bottom line business model.
When developed correctly, a double-bottom line creates a happy and what I believe to be a more successful organization. A company should strive to make profits, but it also should be in pursuit of a high calling or some larger purpose. It also provides an outlet for employees to feel that they are helping to make a difference in their community or in support of a particular cause. Today’s entrepreneurs have to determine what higher calling they and their companies want to pursue. For a double-bottom line to be truly meaningful, you need a passion to pursue.