Meh, I don’t get to excited about these filings, but when you are short into a huge spike it can be pretty encouraging when the COO and the VP of finance are selling to a pop. Sure its hard to blame them, but at the same time if they believed in the long term prospects why sell the first time it has pushed up in a looong time.
Notice the sells are all on the 15th, so they sold as soon as the could. No waiting for them!