Help save a small town theater in Crystal, MI. (Digital Conversion)

Theater

As part of my ripoff of James Altucher’s daily practice I make it a goal to come up with 10 ideas every day. Just like James says most of them are shit, but every now and then you get a gem. And without pumping out the trash you will never get the good idea.

Anyway my local small town Theater is in danger of going away because they have been unable to raise enough money to complete a VERY expensive digital conversion. This conversion is required because no film is being produced anymore.

Link to Crystal Box Office Fundraiser details: http://crystalboxoffice.com/going%20digital!.htm

My family and I love this place and would hate to see it close. Its always bad to see a business on a small town main street close, but for me its doubly so when its something unique like an old school theater.

Below is my brain dump of ideas this morning, I ran past the required 10, but most of them are shit, there are a few decent ones and a lot of rabble in the middle. I tried to focus on things that were cheap or free, a lot of them would simply require a lot of phone calls and in person meetings, almost zero budget.

Here is a link to a short documentary that details a very similar sitution the Crystal Box Office is facing: Going Dark: The Final Days of Film Projection http://vimeo.com/101235645

Excuse the typo’s/punctuation, I just try and get them out of my head and on to the page as fast as possible, very little filter.

1. Kickstarter – lots of baggage, but tons of other small theaters are using this successfully.

2. Web page specifically geared towards digital conversion, shareable, SEO friendly/need top match on google for “Crystal Movie Theater”, easy and short URL. Make sure its SUPER easy to donate, Credit Cards/Paypal/bitcoin/donate merchandise.

3. “Viral” video, Dollar Shave Club ripoff etc, tell story but make it zany, funny, memorable, likely to be shared.

4. Contact EVERY media outlet in increasing concentric circles, Radio, TV, Print, include large markets, the local radio station and newspaper would be easy, but badger the bigger outlets, WoodTV, Grand Rapids Press, Lansing State Journal, Detroit Free Press. Nail the story and the sales pitch and don’t give up till they cover it. Sell it as a “Michigan” local story. Even approach national press, USA Today, Wall Street Journal. Couple minutes of phone calls a day and the willingness to get shot down repeatedly, but his could have HUGE rewards.

5. Pure Michigan, badger for coverage.

6. Contact local large theaters for slides before their shows, might be tough sell if they perceive it as competition. But make a sales pitch that Crystal is no way in actual competition with the local Imax Megaplex, and saving a small historic theater is good for all theaters.

7. Direct mail postcard, expensive, but I think could be HIGHLY effective, if I got a postcard at home with SAVE YOUR LOCAL THEATER with a link to a flashy web page and viral video. I would for sure visit the link.

8. Old school flyers, blanket gas stations, grocery stores, anywhere there is a public bulletin board. Libraries/restaurants.

9. Hold “theme” nights with old movies (analog), i.e. Rocky Horror Picture show, or “Western” night or “20’s night” “Zombies Night” encourage costumes and post pictures to social media. Invite media coverage.

10. Approach local high net worth individuals for investment, taking investors/giving up equity, always ends up sucking in the end, but still a valid idea.

11. Seek out regional documentarians, Vimeo etc, try and get them to do a Documentary on the dying local theater being killed off by digital conversions not by lack of customers.

12. Come up with contrarian marketing message and pump, instead of the same old “Save our Theater” try DIGITAL SUCKS!! Gets people to click/check it out. Then explain even though digital sucks (tongue in cheek) we need to make this conversion to survive. #digitalsucks

13. Contact celebrities via social media, especially Michigan based movie actors i.e. Jeff Daniels

14. Contact high school/college journalism media classes, have them do a class project to document the plight of digital conversion.

15. Sappy video, even though I prefer the “Dollar Shave Club” method, could also pull on compassion, though not fond of this whiny approach.

16.Contact Medium to Large corporations for “feel good donations” a 50K grant from GM or Ford or Dow Chemical is a drop in the bucket and they might just do it for the promotion.

17. Contact local/regional business with large social media following/mailing lists and asked to be linked on their social media/emailed to their list.

18.Get a mascot “Dopey the Digital Dog” or even better a cat, people go nuts for cat photo’s on the internet…

19. PROMOTE PROMOTE PROMOTE!! Current webpage has no update in six months. Keep content fresh.

20. Approach and badger local and state politicians for help/promotion. Probably pointless but once and a while you will get something useful out of a politician.

Trade Log – 9/24/2014 – Shorted $BBRY @stockrealist this is for you!

Ticker: $BBRY

Entry: $10.82

Position Size: 1000

Stop: $10.86

Target: Low $10’s

Thesis:

Boredom trade… But several reasons.
1. Blackberry is doomed longterm.
2. That new phone is stupid and looks like a calculator.
3. Major hit piece out from UBS.
4. The fact that they try calling that dumb new phone an “Iphone killer”. I’m no Iphone fanboy, but come on if you were going to “kill” the iphone, I think you need to do a lot better than that thing.

Risk to reward wise its pretty good I think, worst case it goes sideways, best case that UBS report sinks it.

Yahoo Finance Link

Chart:

BBRY

Jason Ferruggia – You’ve Only Got Six Months to Live

So think about this, long and hard. Get out a notebook and write down your answers then give it some serious consideration.

If your doctor told you today that you had 6-12 months to live what would you immediately stop doing?

What do you do regularly that you have no passion for?

What brings you down that should stop doing?

Who brings you down that you should stop spending time with?

What are you wasting countless hours each week doing?

What things would you start doing?

What have you always wanted to do or learn but put off because you were “too busy?”

What friends could you reach out to more often that you haven’t seen or talked to in a while?

What experiences would you want to have?

Who would you want to spend time with?

What would you want your legacy to be?

via Jason Ferruggia | Muscle Building Workouts | Bodyweight Exercises.

12 Habits Of Millionaires – @TimothySykes

Overall great article, Sykes can really put out quality material when he wants to. Great list for trading or any career/pursuit. Bolded areas were highlighted by me.

  • Avoid the earn-to-spend mentality. If you want to get richer, you have to save some of what you earn. And if you save more than what you earn, it allows you to increase your trading account and take larger positions which in turns leads to larger profits! My 2nd millionaire student Tim Grittani made $200,000+ in one day HERE on the SAME pattern that he was making $5,000-$10,000 on a year earlier because he was more experienced, he saved his winnings and thanks to his larger trading account size, he could take larger positions.
  • Focus. This is a big one for my students. If you don’t have focus, you aren’t going to be able to make the best trades. You should also write down you goals in each trade and for life in general. This will make it far easier to stay focused and remember what you wanted in the first place.
  • Do whatever is necessary to meet your goals. I don’t care when people tell me I can’t do something and neither should you. Heck, you should use that as motivation to prove them that you CAN do it.! People who earn their millions are perseverant  in the pursuit of their goals.
  • Take calculated risks. In trading and in life, you want to take the right risks. I am always talking about the risk and reward ratio in my trades. If there is more risk than there is reward, then it’s not a good decision. If, however, there is far more potential for reward in the risk, then you should go for it!
  • Be generous. Just like on Thanksgiving of last year when I handed out food to the homeless or the scholarship program I set up at my alma mater, you need to be a generous person. People like Bill Gates, Warren Buffett, Carl Icahn, and Ken Langone are all very generous billionaires that you should look up to.
  • Start the day before the sun comes up. I often get up before sunrise to catch up on emails and other tasks so that I am fully prepared for the trading day once the market opens. I suggest you do the same. If you still have things to catch up on by the time the real work begins, you’re not going to be as focuses and in turn you won’t be as productive.
  • Read every day. Whether for pleasure or purely to learn, reading more has been known to help the mind. You could read my book, you could read SEC statements, you could read a fictional novel, just read! It’s far more productive and helpful than watching reality TV.
  • Never stop learning. This is a common theme amongst millionaires; they never want to stop increasing their knowledge base. My students are already on top of this one, especially those that watch my DVDs as well as read my newsletter and watch my video lessons. Always remember that knowledge is power!
  • Stay motivated. This is key. Some ways to help with this is writing down your goals, surrounding yourself with people that are supportive and helpful, take a break to refocus your thoughts and remember what the big picture is, etc. I love traveling, so that is one of the ways that I stay motivated. I know that if I wasn’t as successful as I am right now, I wouldn’t be able to take these amazing trips around the world, and that keeps me focused.
  • Do a good deed every day. This goes back to being generous. Helping others will make you feel good about yourself and enjoy what you are doing. That is why I love teaching. It’s an amazing feeling to know that by just telling other people how I trade and teaching them my strategy, I can help them become more financially independent and live happier lives.
  • Lastly, step outside of your comfort zone. If you want to be notable and more than ordinary, you can’t just do average things. You have to experiment and change things up! I could have just continued to trade for myself and run a hedge fund, but I wanted to help others and run my own business. This has given me a great deal of flexibility that I wouldn’t have had if I hadn’t been willing to step out of my own comfort zone.

via 12 Habits Of Millionaires – Timothy Sykes.

Who Stole the Four-Hour Workday? | VICE United States

A new American dream has gradually replaced the old one. Instead of leisure, or thrift, consumption has become a patriotic duty. Corporations can justify anything—from environmental destruction to prison construction—for the sake of inventing more work to do. A liberal arts education, originally meant to prepare people to use their free time wisely, has been repackaged as an expensive and inefficient job-training program. We have stopped imagining, as Keynes thought it so reasonable to do, that our grandchildren might have it easier than ourselves. We hope that they’ll have jobs, maybe even jobs that they like.

via Who Stole the Four-Hour Workday? | VICE United States.

What Steve Jobs, Thomas Edison, and Bob Dylan Have In Common | The Blog of Author @tferriss

Very applicable to trading:

Henry Ford agreed:

“None of our men are ‘experts.’ We have most unfortunately found it necessary to get rid of a man as soon as he thinks himself an expert because no one ever considers himself expert if he really knows his job . . . Thinking always ahead, thinking always of trying to do more, brings a state of mind in which nothing is impossible.”

via What Steve Jobs, Thomas Edison, and Bob Dylan Have In Common | The Blog of Author Tim Ferriss.

Daily Discipline – mashup of @victor_pride and @tferriss

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In order to improve my overall discipline, which will invariably improve my trading discipline I’ve decided to pursue another month of Victor Pride’s 30 Day’s of Discipline.

I have more or less been following about 8 out of 10 of them all summer, but made a couple tweaks to the plan. Mainly because I’ve opted to give up alcohol for the summer in order to get in better shape as well as create more mental clarity. Seeing Tim Ferriss’s NOBNOM challenge got me motivated to announce it publicly and put more energy towards daily discipline.

My trading has been solid all summer, but several break downs in simple decisions and planning have frustrated me. This often starts from lack of planning and preparation in the morning. Most of Victors rules revolve around a solid morning routine. And while as far as I know he has nothing to do with trading the ideas click with me because I find when I have a solid morning that goes as planned and I hit all my steps, trading profits follow.

And while he does not extol giving up booze Ferriss’s plan does. I decided to mash them up and create a plan to make my mornings and day’s more consistent and full of energy. Staying up to late and drinking beer creates mid afternoon fatigue for me. Mid afternoon fatigue coupled with boring markets breeds losing trades faster than the movie Gremlins…

I also need to free up focused time to complete my Part Time Pennystocks book before September. So by forcing discipline and a tighter routine I think I increase my odds of hitting my goal considerably.

Below are links as well as my tweaked mashup plan.

1) For 30 days there is no consumption of beer or alcohol.

2) For 30 days must wake up daily around 5am.

3) For 30 days you must take cold showers.

4) For 30 days there is no masturbation or internet pornography allowed.

5) For 30 days you must do 100 pushups, 100 sit-ups, and 100 body squats per day.

6) For 30 days there is no snacking. Only 3 meals per day maximum can be consumed.

7) Every day for 30 days you will have a ‘to-do’ list that you must accomplish.

8) Every day for 30 days you must keep correct posture – stand up straight, chest held high, head held high and make eye contact with everyone.

9) Every day for 30 days your answers to yes or no questions are “Yes” or “No”. Excuses and ex- planations do not follow your answer.

10) Every day for 30 days you must keep a notebook and pen with you.

11) You must have one specific and definite goal. This is something you will choose.

12) You can take a lazy Sunday morning and wake up later, but Sunday is used to prepare. You must review all notes for the week, go over plans for the week ahead and jot out your short-term to-do list and your longer-term to-do list.

 

 

Soft | RyanHoliday.net – @ryanholiday

You are soft. If you were born in my generation or thereabouts, you are almost certainly soft. You live a nerf life in a nerf world, filled with nerf delusions.

Check the boxes. Put in your 8 hours a day. Get what you you earned. Get anything.

Nope.

That’s not how it works. But you don’t get to complain that the game is rigged. Why? Because it’s basically fairer than it ever has been. It’s unlikely you’ll suddenly die. You don’t have to go to war. You can travel from place to place and never, ever worry about pirates.

Yet we’re soft. We quit early. Settle. Complain. Think we deserve a break. Make lazy, self-serving assumptions. Try to get the most for the least work.

Stoicism is hard. Cato was hard. They were obstinate, in a good way.

Consider what hustlers call their work: “grinding.” Not “the grind,” diminutively like us, but grindin‘. The hustle. Working all day and all night, looking for an angle, taking their share. They have to, there is no other way.

You have to cultivate that hardness. And you better start soon, because we’re all in the same ghetto now. How? Savagery is one way. You have to learn to love the struggle. To know how to grit your teeth, and promise yourself that you will never, ever let something like that happen to you again.

Everything is a test. It’s a test to see how hard you are. Will you keep going? Can you get to your knees? Can you get you to your feet? Can you try again? Can you bear it? There’s no end in sight, how long can you last?

Stop failing this test. Stop being soft.

via Soft | RyanHoliday.net.

TraderFeed: The Proactive Personalities of Traders and Entrepreneurs

  Specifically, four traits are common among successful entrepreneurs:

  • Proactivity – the ability to spot opportunities
  • Creativity – the ability to generate innovative ideas
  • Opportunism – the tendency to pursue opportunities as they arise
  • Vision – the desire to make a difference in the world

via TraderFeed: The Proactive Personalities of Traders and Entrepreneurs.

Finding Time to Read | LinkedIn

“The rich invest in time, the poor invest in money.” — Warren Buffett

How do you value your time? We can make more money, we can’t make more time.

Charlie Munger, voracious reader, billionaire, and vice chairman of Berkshire Hathaway, once commented “In my whole life, I have known no wise people (over a broad subject matter area) who didn’t read all the time – none, zero.”

It’s pretty simple: You either read or you don’t. If you read you probably want to do it more. If you don’t read, I’m not going to convince you to put down the remote.

Reading more isn’t a secret. It comes down to choices.

via Finding Time to Read | LinkedIn.