Book Review: Where Good Ideas Come From: The Natural History of Innovation – Steven Johnson

Exceptional book on the creation and cultivation of ideas and innovation. Really enjoyed the brevity more then anything! I frequently complain about the constant need to push the 300 page mark in business books. This concise book clocks in at a very efficient just over 200 pages. I was able to read it completely in a couple day span and frequently looked forward to picking it back up.

I seem to fall in love with most ideas I read in books and this is no departure. Not sure if I can find anything to disagree about, many of the concepts and techniques described are methods I have used myself. One of the best parts was discovering that I was using ideas that some of the greats had used for many years. Kind of a funny seque since this book is firmly centered on the idea of “standing on the shoulders of giants”.

Not sure if I will now cultivate some great idea, but this book was for sure motivating and exciting to think about both during and after the fact!

One thought on “Book Review: Where Good Ideas Come From: The Natural History of Innovation – Steven Johnson”

  1. Almost forgot one of my favorite snippets, the last paragraph:

    “Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a tangled bank.”

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