“An hour of effective, precise, hard, disciplined – and integrated thinking can be worth a month of hard work. Thinking is the very essence of, and the most difficult thing to do in business and in life. Empire builders spend hour-after-hour on mental work…while others party. If you’re not consciously aware of putting forth the effort to exert self-guided integrated thinking…if you don’t act beyond your feelings and instead take the path of least resistance, then you give in to laziness, make bad decisions and no longer control your life.” – Kekich Credo #44

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