The two ways to build a product, according to Bezos | ex post facto

On the other hand if a market is established, to win market share startups must differentiate their products by better serving the customer. Clay Christensen’s Innovator’s Dilemma is the best argument that iterative product development strategies won’t win large market share in an established market. Rather, startups must find a disruptive angle, a new way of serving the customer, a unique point of differentiation that provides some barrier to competition from the incumbents.

via The two ways to build a product, according to Bezos | ex post facto.

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