1. Learn to sell. Everyone has sold something, some time, even if it’s just selling your mom on the need for a nap when you were three years old. A lot of people have decided that they don’t want to sell, can’t sell, won’t sell, but those same people need to understand that they’re probably not going to get a job doing anything but selling.
Small businesses always need people who can sell, because selling pays for itself. It’s not an expense, it’s a profit center.
2. Learn to write. Writing is a form of selling, one step removed. There’s more writing in business today than ever before, and if you can become a persuasive copywriter, you’re practically a salesperson, and even better, your work scales.
We are Wall Street. It’s our job to make money. Whether it’s a commodity, stock, bond, or some hypothetical piece of fake paper, it doesn’t matter. We would trade baseball cards if it were profitable. I didn’t hear America complaining when the market was roaring to 14,000 and everyone’s 401k doubled every 3 years. Just like gambling, its not a problem until you lose. I’ve never heard of anyone going to Gamblers Anonymous because they won too much in Vegas.
Well now the market crapped out, & even though it has come back somewhat, the government and the average Joes are still looking for a scapegoat. God knows there has to be one for everything. Well, here we are.
Go ahead and continue to take us down, but you’re only going to hurt yourselves. What’s going to happen when we can’t find jobs on the Street anymore? Guess what: We’re going to take yours. We get up at 5am & work until 10pm or later. We’re used to not getting up to pee when we have a position. We don’t take an hour or more for a lunch break. We don’t demand a union. We don’t retire at 50 with a pension. We eat what we kill, and when the only thing left to eat is on your dinner plates, we’ll eat that.
For years teachers and other unionized labor have had us fooled. We were too busy working to notice. Do you really think that we are incapable of teaching 3rd graders and doing landscaping? We’re going to take your cushy jobs with tenure and 4 months off a year and whine just like you that we are so-o-o-o underpaid for building the youth of America. Say goodbye to your overtime, and double time and a half. I’ll be hitting grounders to the high school baseball team for $5k extra a summer, thank you very much.
So now that we’re going to be making $85k a year without upside, Joe Mainstreet is going to have his revenge, right? Wrong! Guess what: we’re going to stop buying the new 80k car, we aren’t going to leave the 35 percent tip at our business dinners anymore. No more free rides on our backs. We’re going to landscape our own back yards, wash our cars with a garden hose in our driveways. Our money was your money. You spent it. When our money dries up, so does yours.
The difference is, you lived off of it, we rejoiced in it. The Obama administration and the Democratic National Committee might get their way and knock us off the top of the pyramid, but it’s really going to hurt like hell for them when our fat a**es land directly on the middle class of America and knock them to the bottom.
We aren’t dinosaurs. We are smarter and more vicious than that, and we are going to survive. The question is, now that Obama & his administration are making Joe Mainstreet our food supply…will he? and will they?”
You’re a pretty controversial figure in the world of finance sometimes. What drives you to put your neck out and “tell it like it is?”
Most people in finance are full of BS because while they have studied and learned the basics, they are truly average and have no special talents that would allow them to outperform. They take advantage of the fact that 99.9% of the world doesn’t know stock market basics and they use that widespread naivety to appear to be better than they actually are.
Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper.
Leaders, on the other hand, know where they’d like to go, but understand that they can’t get there without their tribe, without giving those they lead the tools to make something happen.
Managers want authority. Leaders take responsibility.
We need both. But we have to be careful not to confuse them. And it helps to remember that leaders are scarce and thus more valuable.
Sometimes it’s the show, sometimes it’s the tent. What I choose to remember this morning about the 2011 Tigers campaign is the way it pulled the state under its flaps, how we all crunched together and swayed in rhythm as one big baseball community, really, from midsummer on.
How people across the state would ask, “Is Verlander going tonight?” and make different plans if he was. How morning coffee would be spiced with laughter over Jose Valverde’s latest pitching mound shake. Inge — yes or no? Avila — amazing? Hey, this Fister guy is pretty good, huh? These were daily conversations from Alpena to Ypsilanti. One victory against a division foe in early September turned to two, three, four, six, eight, nine, a dozen straight — a run that turned even the most cautious fan into a true believer. The Tigers finished the regular campaign with a sure Cy Young winner (Verlander) and an American League batting champ (Miguel Cabrera) on their roster, and an argument for either to be MVP.
And then, the postseason.
The typical person speaks 10 or 12 sentences a minute.
The atomic method requires you to create a slide for each sentence. For a five minute talk, that’s 50 slides.
Each slide must have either a single word, a single image or a single idea.
Make all 50 slides. Force yourself to break each concept into the smallest possible atom. If it’s not worthy of a slide, don’t say it.
Once you have 50 slides, do the talk in practice. Remove slides and sentences that add no value or don’t move you forward.
Now (and only now), start consolidating slides. If two or three or four slides work together as one, then go ahead and make them one. You’ve got molecules now, not atoms.
At this point, you can either get rid of slides altogether, keep them as is or lump them one more time into bigger ideas. But no (!) bullets please. What a waste those are.
Explain the double-bottom line business model.
When developed correctly, a double-bottom line creates a happy and what I believe to be a more successful organization. A company should strive to make profits, but it also should be in pursuit of a high calling or some larger purpose. It also provides an outlet for employees to feel that they are helping to make a difference in their community or in support of a particular cause. Today’s entrepreneurs have to determine what higher calling they and their companies want to pursue. For a double-bottom line to be truly meaningful, you need a passion to pursue.
As Dr. John Ratey noted in his seminal work Spark: The Revolutionary New Science of Exercise and the Brain 2008, exercise isnt just about physical health and appearance. It also has a profound effect on your brain chemistry, physiology, and neuroplasticity the ability of the brain to literally rewire itself. It affects not only your ability to think, create, and solve, but your mood and ability to lean into uncertainty, risk, judgment, and anxiety in a substantial, measurable way, even though until very recently its been consistently cast out as the therapeutic bastard child in lists of commonly accepted treatments for anxiety and depression.
While people like Warren Buffet are pleading with the government to raise their taxes and give away their wealth to sycophantic bureaucrats, Jobs showed time and time again that the best way to improve people’s lives is to create value and be productive.